ARE YOU A SOLAR REVOLUTIONARY?
FREE LAND SOLAR
WE ARE NOW TAKING ORDERS FOR Q2
- 2025 -
WHO WE ARE:
Free Land Solar manufactures the solar industry’s most advanced elevated dual-axis solar energy generation platform serving the commercial solar sector.
Free Land Solar:
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sells directly to its end-user clients.
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can provide 100% project funding through its financial service partners.
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features an emerging outdoor media business with USPTO patents pending, that will significantly enhance the ROI of commercial solar installations.
Free Land Solar was founded in May 2023 by investor Gary Yamamura and tech entrepreneur Allen Gilstrap. Free Land Solar is a bold proponent of Distributed Generation (DG) in which solar energy is generated at the energy consumer’s location.
Gary Yamamura
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Co-Founder & Chairman
Allen Gilstrap
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Co-Founder & CEO
DESIGN
INSPIRATION:
On our CEO’s family ranch in Kansas, fields of sunflowers turned to follow the sun, capturing maximum energy throughout the day. Nearby, windmills generated power next to the barns, providing electricity exactly where it was needed.
Free Land Solar trackers imitate nature’s design with our dual-axis motion technology, featuring linear actuators that effortlessly move the array to track the sun. Our solar trackers can provide the power for level 3 EV charging stations installed in parking lots.
We think that the same common sense of installing the windmill next to the barn profoundly applies in the solar industry today.
PROBLEMS TO
SOLVE:
Commercial Rooftops:
Nearly half of the car dealerships, big-box retailers, quick service restaurants and other commercial clients are not able to fully switch to solar energy because of barriers to rooftop installations.
Failing Power Grid:
The already beleaguered US power grid cannot sustain the accelerating growth of power demands from new data farms and large utility solar farms located hundreds of miles away from its power users.
Virtue Signaling:
In the USA, owners of electric vehicles tout their clean air leadership. Yet 60% of EV charging stations are powered by electricity generated from fossil fuel power plants.
EV Range Anxiety:
There is a shortage of Level 3, EV fast charging stations across the USA where drivers can charge their EV in 15 to 20 minutes. This void creates “range anxiety” which impedes expanded EV sales.
OUR
IMPACT:
Free Land Solar expects to have over 2,700 solar trackers installed nationwide by the end of 2027. This will amount to 53 MW of installed capacity, generating 103,400 MWh of power per year—equivalent to avoiding 64,690 metric tons of CO₂ annually. Below are the most relevant equivalencies of the avoided CO₂ per year:
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Greenhouse gas emissions from 15,089 gasoline-powered passenger vehicles driven for one year.
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CO₂ emissions from 7,279,227 gallons of gasoline consumed.
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CO₂ emissions from 2,971,821 propane cylinders used for home BBQs.
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Greenhouse gas emissions avoided by 22,859 tons of waste recycled instead of landfilled.
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Greenhouse gas emissions avoided by 5,499,109 trash bags of waste recycled instead of landfilled.
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Greenhouse gas emissions from 164,738,181 miles driven by an average gasoline-powered vehicle.
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CO₂ emissions from 13,482 homes electricity use for one year.
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CO₂ emissions from 5,615,564,258 smartphones charged.
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Carbon sequestered by 64,888 acres of U.S. forests in one year.
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Carbon sequestered by 1,069,663 10-year-old trees.
OUR SOLUTION:
Free Land Solar’s elevated dual-axis solar trackers were designed to support off-the-grid power generation & integrated Level 3 EV Fast-Charging Stations.
No waiting for the utility company or need to pay large fees for provisioning.
Elevated solar trackers can be installed in parking lots or other optimal business locations, avoiding the challenges of rooftop installations.
The trackers provide the power needed by the facility, including EV charging, at a lower levelized cost of electricity (LCOE).
Solar array signage broadcasts the commitment to serve EV car buyers.
Dual-axis solar trackers feature LED security lighting at night underneath each array in the stow position.
Clients can receive a substantial shared outdoor advertising revenue stream.
Launching in 2025, the dynamic signage option enhances live experiences by showcasing media, promoting brands, and displaying ads, event info, and pregame videos for tailgating.
OUR
TECHNOLOGY:
Free Land Solar´s tracker is one of the largest in the market, maximizing the surface covered by PV modules but keeping a small footprint on the ground.We use large format bifacial modules with the highest wattage output on the market and newest PV cell technology that warranties performance for more than 30 years.
It is designed to operate seamlessly in multi-platform arrays. All configurations are monitored and controlled remotely, via its integrated cellular modem. Linear actuators propel the platform on two axes and are bolted securely to the center beam, reducing vibration and shaking, even in heavy winds.
In the stow position, the platform provides shade and protection for vehicles and pedestrians below. Its minimum 13.6ft ground clearance allows commercial and farm vehicles and pedestrians to pass underneath and continued use of the ground below.
It periodically performs a self-diagnosis and transmits its status to the monitoring system and control dashboard, using its onboard cellular modem.
Throughout the day, the solar array continuously changes its position to maximize energy production. It adjusts its tilt to keep its solar panels perpendicular to the sun’s rays in every season. In strong wind gusts the array automatically shifts to the stow position, parallel to the ground.
Each Solar Tracker is built with an intelligent and automatic power modulation mechanism with the ability to switch from “maximum capacity mode” to “precision tracking mode” at any time, according to the energy production needs of the direct customer or directions from the utility company to maximize energy production and avoid grid congestion.
WATCH GREG TWISS:
Product Designer with IDEO, Design Engineer with NASA, Lockheed Martin and Cisco.
Prolific inventor with 100+ patents including Bi-directional Power Distribution and EV charging. Adjunct Professor at Duke University Pratt School of Engineering.
MS Astro Engineering, Stanford University.
Introducing
Dynamic Visuals:
In 2025, solar trackers manufactured and sold by Free Land Solar will include an integrated digital billboard in various form factors and motion capabilities.
Digital billboard advertising offers several advantages over traditional billboards. It allows for dynamic and eye-catching content that can capture audience’s attention more effectively. Additionally, digital billboards provide flexibility in terms of content scheduling, allowing advertisers to change their messages frequently.
Digital billboards can also target specific demographics and measure advertising effectiveness using data analytics. Digital billboard advertising can earn between $3,000 and $15,000 per month on average, but the price can vary depending on several factors:
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Location: Billboards in more populated areas are more expensive than those in rural areas. For example, the largest billboard in Times Square can cost up to $3 million per month.
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Size: Larger billboards cost more.
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Time of day: More popular times, like rush hour, are more expensive.
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Demographics: The age, gender, and income levels of people who pass by the billboard can affect the cost.
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Display characteristics: Other factors that can affect the earnings include advertising duration and frequency, and whether the billboard is rotating or shared with other companies.
Disruptive
Marketing:
In 1984, Apple disrupted the IBM-dominated computer market when they introduced the Macintosh personal computer. This challenged IBM’s premise that consumers would do their personal computing at an IBM Mainframe Center.
Similarly, the solar industry is at an inflection point. Just as personal computing shifted from centralized mainframes to individual devices, energy generation is transitioning from an overburdened centralized power grid to decentralized, renewable solutions.
The already beleaguered U.S. power grid simply cannot sustain the impending power demands from the tsunami of new electric vehicle purchases, making distributed solar solutions more essential than ever.
WATCH LEE DALEY:
Leading Global Advertising Executive
Ex-Global CEO of Red Cell Network for WPP
Executive Chairman of HHCL in London
Group Chairman and CEO of Saatchi & Saatchi UK
Chief Strategy Officer of McCann World Group
in EMEA and globally.
SALES IN
VERTICAL MARKETS:
We are now taking orders for Q2 - 2025 - production.
We are actively engaging with key clients and progressing discussions with top executives from various market-leading companies.
Vineyards || Quick Service Restaurants (QSRs) || Big-Box retailers || Car dealership groups
EV charging stations || Property Management Groups || Stadiums
Free Land Solar's solar tracking units provide a versatile and sustainable energy solution across various business sectors, from Quick Service Restaurants (QSRs) to Big-Box Retailers, EV Charging Stations, Property Management Groups, and large-scale venues like stadiums.
By installing these solar units in parking lots or on-site, businesses can harness clean, renewable energy to power their operations while reducing reliance on traditional energy sources.
The advanced technology ensures maximum energy capture by following the sun's path, offering a consistent and reliable power supply tailored to the specific needs of each type of business. Beyond powering day-to-day operations,
these solar tracking units can be integrated with high-speed EV charging stations, providing an additional eco-friendly service for customers, tenants, and visitors. For QSRs and retailers, the fast-charging capabilities enhance customer convenience by allowing drivers to recharge while they dine or shop.
In property management, this service becomes a valuable amenity for tenants and staff, while in stadiums and sports venues, it addresses the needs of fans and event-goers. By combining renewable energy generation with EV charging, Free Land Solar not only supports sustainability efforts but also helps businesses improve their service offerings and appeal to the growing number of environmentally-conscious consumers.
Vineyards: Bending Branch Winery
Free Land Solar and Bending Branch Winery (BBW) are partnering on an upcoming initiative, the Agrivoltaics Project.
The award winning, Bending Branch Winery sits on 56 scenic acres near the Guadalupe River outside of Comfort, TX.
Established in 2009 by the Young family, Bending Branch is best known for its experimentation in every facet of winemaking, including fermentation methods and production processes.
Co-owner and Winemaker Robert W. Young, M.D., MPH, coined the term “Next World Wines” to describe his winemaking philosophy.
Following the installation of its elevated dual-axis solar trackers above the rows of grape vines anticipated in Q2 2025, Free Land Solar will conduct an extensive agrivoltaics study in partnership with its Duke University and GWU teammates, NREL, Constellation and the Bending Branch Winery on the impact in the vineyard and its operations.
The vineyard experiences frequent power outages, hailstorms and torrid summer temperatures. The project is expected to resolve or greatly improve these issues. NREL will document the performance of the implementation.
Our
Partners & Investors:
Duke University
Solar Research Partnership:
Free Land Solar Advisory Board members Professors Neal and Rebecca Simmons, along with Duke Professor Greg Twiss, who serves as CTO, are leading efforts to build a Duke/Free Land Solar testbed facility on the Duke University campus.
This facility will enhance student education while advancing research on Distributed Generation-focused solar technology.
The inaugural installation of the Free Land Solar tracker unit, coupled with ChargePoint EV fast-charge stations, will take place at the Fuqua School of Business Faculty Parking Lot.
Free Land Solar's solar testbed facility will generate revenue from EV charging and advertising, supporting Duke Innovation & Entrepreneurship (I&E) initiatives.
Free Land Solar has secured Advisory Board Agreements with esteemed clean energy engineering professors at Duke University's Pratt School of Engineering and the Solar Institute of George Washington University. This collaboration provides us with invaluable access to top-tier resources.
Watch Neal Simmons:
Eagle Creek CEO & Professor at Duke University Pratt School of Engineering.
Ph.D. Mechanical Engineering and Materials Science, Duke University.
ChargePoint
EV Charging Partnership:
ChargePoint is the world's leading electric vehicle (EV) charging network, with more than 30,000 public charging locations in North America. They design, build and support all of the technology that powers this network, from charging station hardware to energy management software to a mobile app. ChargePoint operates in 14 countries and is a manufacturer of a wide variety of EV charging equipment and systems.
As a key partner to ChargePoint, Free Land Solar operates as a Value-Added Reseller (VAR), offering more than just transactional services. Instead of simple one-time sales, our approach focuses on building long-term relationships by providing tailored solutions, ongoing support, and integrated services that maximize value for our mutual customers..
Visit their website here.
Financing Partner:
Constellation Energy
Constellation Energy Corporation is the nation’s largest producer of reliable, clean, carbon-free energy and a leading supplier of energy products and services, including sustainable energy solutions to millions of homes, institutional customers, the public sector, community aggregations and businesses, including three fourths of Fortune 100 companies.
Visit their website here.
COMING SOON:
FINANCIAL PARTNERS
AFC Solar, based in Ennis, Texas, is a subsidiary of AFC Steel, and is Free Land Solar’s inaugural installation partner. Renowned for their solar trackers, batteries and EV charging equipment, AFC Solar is a Tier 1 sub-contractor that specializes in concrete foundations, steel fabrication & erection and PV panel installation with multiple crews nationwide.
AFC Solar has subcontracted its installation services for featured end-user clients including:
Tesla
Porsche NA
YUM! Brands
Costco
Installation Partner:
AFC SOLAR
Manufacuring Partner:
AFC Steel
Free Land Solar’s inaugural manufacturing partner for its elevated dual-axis trackers, AFC Steel, is also located in Ennis, Texas. AFC Steel is an AISC-certified steel fabricator.
AFC Steel has extensive experience in the fabrication of solar mounting and racking and is equipped with the latest robotic welding capabilities.
Visit the AISC website here.
Dave Gibson overlooking plans with the AFC Steel team in Texas - August 2024
Investors:
Exemplar Holdings
Exemplar Holdings is a private equity firm based in Kansas City that operates across various industries with a focus on community-oriented projects and sustainable ventures. It was founded and is managed by Greg Orman, a businessman with a background in energy services and real estate.
The company has a diverse portfolio that includes investments in areas such as affordable housing, medical technology, glass recycling, and sporting goods.
Lee Daley, Greg Orman, Allen Gilstrap & Gary Yamamura with Bruce Gardner of Exemplar Holdings
For example, Exemplar Holdings has invested in affordable housing communities like the Cold Storage Lofts in Kansas City, which provide housing for families earning less than 80% of the area’s median income. Another notable project is Ripple Glass, a glass recycling company that collects and recycles glass from across the Midwest, contributing to significant reductions in landfill waste and greenhouse gas emissions.
In addition to these projects, Exemplar Holdings also operates Combat Brands, a distributor of sporting goods and apparel, and is involved in various other business ventures that promote sustainability and innovation.
COMING SOON:
INVESTMENT PARTNERS
Meet the Team:
Board of Managers & General Counsel:
Chairperson and Co-founder. Successful tech entrepreneur and founder of Delerrok, which was acquired by Cubic (NYSE: CUB) for $42M in 2020. Senior executive experience with Cubic, American Express, VISA USA, OpenRevolution, First Union, and Chase Bank.
CEO and Co-founder with expertise in leading the launch and national expansion of VC-funded tech startups, serving as CEO of Biosponge, Open Revolution, and Ongo. Twelve years of senior executive experience at American Express in London and NYC. Duke MBA.
Insurance executive serving as Senior Vice President at Marsh McLennan, with thirty years of experience in the global insurance brokerage industry. Marsh has the world’s largest energy practice, including solar. Duke MBA.
Green technology entrepreneur, angel investor, and former global senior executive at Ford Motor Company, serving as Managing Director of Ford Middle East and MD of Ford Caribbean and Central America. Holds an MBA from Wisconsin and has completed executive education courses at Duke.
Corporate Counsel for Free Land Solar and Partner at Rimon PC. Focus on emerging and high-growth companies, especially in the context of seed, early stage and VC financings. JD, Duke University School of Law.
Advisory Board:
A leading global advertising executive with a second career in Silicon Valley. He served as Global CEO of Red Cell Network for WPP, Executive Chairman of HHCL in London, Group Chairman and CEO of Saatchi & Saatchi UK, and Chief Strategy Officer of McCann World Group in EMEA and globally. He has also attended Manchester University, Columbia University, and Harvard University.
A pioneer and icon of the solar industry in the United States, he served for 15 years as the inaugural Director of the Solar Energy Industry Association. He was also an Adjunct Professor and the Sustainable Energy Director at GWU EEMI & Solar Institute. He worked closely with Congress and five Presidents to lay the groundwork for today’s solar industry.
CEO of Eagle Creek Renewables, the largest private hydroelectric company in the USA. Professor at Duke University's Pratt School of Engineering. Ph.D. in Mechanical Engineering and Materials Science from Duke University.
Professor at Duke University Pratt School of Engineering, Department of Mechanical Engineering and Materials Science. Ph.D. in Mechanical Engineering, Duke University.
Served in investment banking and in CEO, CFO, and EVP positions across high tech, real estate, and entertainment industries. Past companies include IBM, Motorola, and startups with revenues up to $20M per year. He holds a BS in Electrical Engineering with a minor in Marketing and has a great sense of humor.
Management Team:
Allen Gilstrap
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CEO & Co-Founder
Product Designer at IDEO, Design Engineer at NASA, Lockheed Martin, and Cisco. Prolific inventor with 100+ patents, including Bi-directional Power Distribution and EV charging. Adjunct Professor at Duke University’s Pratt School of Engineering. MS in Astronautical Engineering, Stanford University.
Seth has 20 years of experience managing PE portfolio companies, from startups to $3.5B acquisition carve-outs. He has served as CFO and COO in manufacturing, tech, and consumer products. A former Arthur Andersen accountant, he was CFO of Polaroid Japan for five years. He and his wife, Lisa, have lived in Japan, the UK, and Ireland. Seth holds an MBA and JD from UCLA and is a skilled jazz musician.
7 years as COO in the software development and transit technology industries. Over 12 years management experience in technology design & validation in electronics industry. Experience in product, operations and project management at Intel & Microsoft. MS National Polytechnic Institute. Postgraduate certification, Renewable Energies Western Institute of Technology.
Lee Daley
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CMO
A leading global advertising executive with a second career in Silicon Valley. He served as Global CEO of Red Cell Network for WPP, Executive Chairman of HHCL in London, Group Chairman and CEO of Saatchi & Saatchi UK, and Chief Strategy Officer of McCann World Group in EMEA and globally. He has also attended Manchester University, Columbia University, and Harvard University.
David Gibson
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VP of Operations
Leads the company’s national operations, including logistics, construction training, quality control, and coordination of contract manufacturing in North Carolina, Texas, and California. Has 33 years of steel fabrication experience with Superior Iron Works and is a certified welding instructor at NOVA Community College.
CEO of E-RENEWABLE, an ESG, renewable energy, and energy efficiency education advisory firm. Host of the highly rated podcast, The Green Insider. Energy industry veteran. Advisory Board member, University of Houston, Global Energy Management Institute. B.S. in Journalism, University of Kansas.
India leads Free Land Solar’s Public Affairs Office with focus on both global and US markets She served as an environmental business strategist and holds an MBA in Sustainable Solutions from Presidio Graduate School and an MA from Cambridge.
CEO and Co-founder with expertise in leading the launch and national expansion of VC-funded tech startups, serving as CEO of Biosponge, Open Revolution, and Ongo. Twelve years of senior executive experience at American Express in London and NYC. Duke MBA.
Hear from the Team:
Contact Us:
We’re thrilled to announce the grand opening of our new office in Alexandria, Virginia! This vibrant new space reflects our commitment to innovation and excellence.
We invite you to visit us and experience firsthand the dynamic environment where solar business opportunities and innovation come to life.
Join us in Alexandria and let’s explore how we can drive success together!
TransPotomac Plaza
Suite #701,
1199 N. Fairfax St.
Alexandria, VA.
22314
